With the growing importance of social media, Wipro has created a suite of services that assist media clients advance their content management and monetization strategies. Our Social Media Management service provides a consolidated view of customers across social media platforms and uses the data for predictive behavioural modelling, advanced intent profiling and personalized delivery of content. The service assists clients in a number of other ways by leveraging automated social CRM, identifying social influencers, multi lingual social listening and real-time responses.
