Kick up an analytical storm using advanced tools and techniques to target customers, advance business goals at speed and keep customers captivated
Media agencies, TV networks, broadcasters, publishers and brand marketers add to their decision-making capabilities using Wipro’s Media Analytics service. We bring domain expertise, mathematical and statistical methods, software environments like R and technology tools like SAS and SPSS that assist clients in exploring answers to business questions and take swift action. The service is available in a Data Analysis & Reporting-as-a-Service (DaaS) model and is designed to identify revenue generation opportunities, reduce customer churn, increase advertising ROI through advanced targeted strategies, boost up sell and cross sell and improve overall customer engagement. Clients prefer our solutions because it integrates Big Data management, smart machine learning algorithms and an analytics lab on hire for cost-effective innovation.
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