Use data and analytics to understand the consumer—then shape, personalize and deliver content for maximum impact
Wipro understands the sophisticated art and science of monetizing content. Global media clients use our industry experience and technology expertise to generate consumer intelligence, build advanced intent profiles and leverage predictive behavior models to personalize content and its delivery. The results are enhanced through a broad range of customer-focused techniques and services such as social listening, real-time response management, recommendation engines and adaptive paywalls.
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