Case Studies
AI is transforming the Consumer Packaged Goods industry by helping companies forecast trends, refine supply chains, and tailor marketing. Leading firms use AI for market intelligence and product development, utilizing predictive analytics to enhance product safety. Wipro’s AI solutions enhance operational efficiency, reduce waste, and support sustainability. With AI, CPG firms can anticipate market changes, optimize operations, and adapt products to evolving consumer demands, boosting growth and competitiveness.
Wipro's Al Solutions for the Consumer Goods Industry
Wipro leads in AI solutions for the consumer goods industry, offering a comprehensive suite of services:
Wipro's innovation helps clients in the consumer goods sector navigate today's complex market and achieve sustainable growth.
Integrating advanced AI technologies lets consumer goods companies transform operations, anticipate market trends, and deliver products that meet evolving customer needs. Discover how Wipro's AI solutions can help your business thrive in the dynamic consumer goods landscape.
Case Studies
1. Enhancing AI-driven Search and Recommendation Systems for a Global Consumer Brand
Ambitions: A global consumer brand sought to enhance its AI team and capabilities for digital consumer experiences. Wipro transitioned the client from legacy platforms to SageMaker, expanding from tactical AI staffing to a strategic partnership.
Impact: Improved digital consumer experiences for the client and established a consultative partnership.
2. Wipro enhances efficiency for a US Apparel and Footwear Company
Ambitions: A US apparel and footwear company faced frequent downtime from high-priority incidents. They sought a solution to predict these incidents and reduce downtime. Wipro implemented an AI-driven solution (Prio+) that used NLP and machine learning to predict incidents.
Impact: Achieved 85.67% prediction accuracy of high-priority tickets, significantly reducing downtime and costs.
3. Global consumer technology leader enhances forecasting accuracy
Ambitions: The company sought to refine its forecasting of weekly sales volumes across multiple geographies and product lines. Wipro developed an automated demand forecasting solution that integrated into the client’s cloud platform for dynamic weekly sales and business metrics prediction.
Impact: Reached 85% forecasting accuracy and reduced time spent on forecasting by 40%.
4. GenAI powered Order Management Automation for a CPG Leader
Ambitions: The snack maker needed to optimize a manual order process that created conflicting product inventory demands and wasted effort. Wipro designed and deployed an end-to-end process including AI analytics to automate and streamline the order process while shortening lead time, and increasing on-time deliveries.
Impact: Anticipated $14M savings and 50% decrease in order interactions.
5. Global apparel leader boosts revenue with AI forecasting
Ambitions: This fashion company aimed to enhance its manual revenue forecasting. They believed AI/ML could boost revenue and inform sales and marketing with data, but some stakeholders doubted AI's ability to adapt to changing consumer trends. Wipro created an AI/ML solution based on historical and public finance and marketing data to improve forecast accuracy.
Impact: Achieved 98% accuracy, identified $226M in unrealized revenue identified from missed demand due to stock and supply issues. Enhanced transparency in the revenue forecasting process.
6. AI-driven DTC Revenue Growth for Global Spirits Company
Ambitions: A global spirits company aimed to expand its direct-to-consumer business (DTC) business to 25% of its total revenue using its vast but disparate stores of customer data. Wipro enabled the client’s marketing transformation program by rolling out an unified data strategy across multiple platforms, countries and brands thus activating 200M customers.
Impact: Created 17M unified profiles in 90 days, boosted DTC revenue, and optimized media spend.
7. Boosted sales and enhanced customer satisfaction for a Confectionery Company
Ambitions: Our client identified a gap in their e-commerce strategy. They had optimized descriptions for 300 SKUs (Stock Keeping Units), but 700 SKUs lacked content, hindering online sales. Wipro deployed AI to automate content creation, integrating SEO and customer feedback ensuring brand consistency and alignment with customer sentiments.
Impact: Covered an additional 65% of SKUs, improved search rankings and online visibility, and increased sales and customer satisfaction.
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