Transform trade promotion management efforts to maximize sales and ROI

Our Trade Promotion Management and Optimization solution provides pre- and post-promotion analytics, as well as predictive planning capabilities, and is built by leveraging advanced microservices architecture and machine-learning algorithms. Its data-backed insights deliver predictions on promotion outcomes, taking into account the effects of seasonality and trends, as well as further effects on promotion optimization runs, such as the effect of cannibalization. Our data science and business consulting teams also work in collaboration with our clients to ensure they execute effective promotion strategies that meet business goals.

Benefits:

• Improve promotional ROI while maintaining margins with retailers, increasing the accuracy of promotion forecasts, and reducing loss-making promotions.
• Gain greater visibility into effective promotion tactics and pricing strategies through scenario predictions and constrained promotion optimization.
• Gather actionable insights from ROI analysis, incremental system analysis, causal analysis, and cannibalization.
• Enable better collaboration among teams to reimagine promotion strategies, promotion priorities by brands, and brand platform tactics.

To learn more about our RGM solution and how our consulting practice can help you drive revenue growth, get in touch with us at cpg-rgm@wipro.com