Choose the right customer segment to target today

A crucial marketing strategy is to know your customers better. Designed to identify and understand discrete groups of customers, Wipro’s Customer Segmentation solution enables consumer packaged goods (CPG) enterprises to target consumers with a high degree of accuracy based on geographic, demographic, and behavioral parameters. Using machine-learning algorithms, this customer analytics platform offers advanced features for customer segmentation that maximize the value of each consumer by identifying cross-selling and upselling opportunities.

Benefits:

• Increase customer loyalty and retention by better understanding customers’ needs. About 81% of satisfied customers are more likely to remain with organizations who regularly meet their needs.
• Identify the least and most profitable customers, increasing the ability to concentrate on the customers most likely to buy your products.
• Know the most effective distribution channel for reaching specific customers, resulting in reduced costs and better customer experiences.
• Grow quality revenue by focusing and spending more on the right customer segments.

To learn more about our RGM solution and how our consulting practice can help you drive revenue growth, get in touch with us at cpg-rgm@wipro.com