Our perspective
Our perspective
The recipe for long-term success is the careful integration and continuous support of APS solutions backed by expert guidance and strategic planning.
Effective supply chain planning is pivotal for achieving desired business outcomes in today's dynamic consumer packaged goods (CPG) sector. Despite substantial investments in Advanced Planning and Scheduling (APS) software, many companies continue to face challenges such as inconsistent software performance, slow processing speeds, siloed planning processes, scalability problems, and change management difficulties. High inventory levels, inaccurate forecasting, and the rapid pace of new product launches further complicate these issues.
While APS solutions have been widely adopted, it's crucial to understand that success is not guaranteed by merely investing in these technologies. Instead, CPG companies must adopt a comprehensive supply chain data strategy to fully leverage the potential of APS solutions.
Effective supply chain planning in the CPG sector is not a one-size-fits-all solution. It requires a multi-faceted approach involving short-term, mid-term, and long-term strategies. Seamless data flow between finance, marketing, and supply chains is critical across all planning horizons. Regular system upgrades and sturdy data integration frameworks are essential to meet evolving business needs. APS solutions need to be paired with capabilities such as:
Implementing and sustaining APS solutions can take time and effort despite the best strategies. Companies must ensure seamless integration of various systems while maintaining accurate and up-to-date master data. Proper governance ensures that data is correct, consistent, and reliable, reducing the risk of errors that can cascade through the planning process. Regular data audits and updates help maintain data integrity, supporting more accurate forecasting and decision-making.
Manual overrides and transaction errors can disrupt planning processes, however. Automating data validation and implementing AI-driven alerts can help mitigate these issues. Supply chain agility is essential in responding to market dynamics and disruptions. Agile planning systems can swiftly adapt to changes, ensuring supply chain operations remain efficient and responsive.
Fostering a culture of continuous improvement within the organization is vital. Companies must also focus on change management, process optimization, and ongoing support to get the most out of APS solutions. This comprehensive approach ensures that companies can navigate the complexities of supply chain planning in the CPG sector and achieve long-term success.
In our work with several leading CPG companies, we have observed that the recipe for long-term success is the careful integration and continuous support of APS solutions backed by expert guidance and strategic planning. In areas like demand planning, master production scheduling, and distribution resource planning, our supply chain planning consultants have observed that strategic APS integration drives significant improvements, such as a 40% reduction in batch run time, reduced excess inventory costs at plants, and minimized short supplies in production planning.
Navigating the complexities of supply chain planning in the CPG sector requires a holistic approach. This approach goes beyond merely investing in APS software and addresses process transformation, stakeholder engagement, and data integration. By leveraging AI and collaborating with experienced partners, CPG companies can optimize their supply chains and bring products to market more efficiently.
By focusing on solutions that address process transformation, stakeholder engagement, and data integration and leveraging AI, CPG companies can optimize their supply chains and more efficiently bring products to market. Collaboration with experienced partners and robust change management practices are essential for sustaining these improvements and achieving long-term success.
Naveen Gowthamaraja
Managing Consultant
As a managing consultant within Wipro’s CPG and Retail Consulting practice, Naveen manages the sales and execution of supply chain transformation programs with focus on supply chain planning and distributed order management for omnichannel.
Swapnil Khandekar
Consulting Partner
As a partner within Wipro’s CPG and Retail Consulting practice, Swapnil manages key supply chain planning programs and provides advisory services in the business planning transformation initiatives.
Vinay Kavde
Senior Consulting Partner
As a consulting partner with Wipro, Vinay works with a portfolio of retail and consumer product clients in areas such as B2B and B2C eCommerce, omnichannel, Industry 4.0, and supply chain.