The recently released Wipro "The Next Big Thing” report in collaboration with CGT - Consumer Goods Technology, sparked many conversations at NRF 2025. It's exciting to see how its insights are set to influence future Consumer Packaged Goods (CPG) and Retail strategies.

With 72% of leaders integrating AI, 81% prioritizing sustainability, and 45% enhancing cross-departmental collaboration, the focus is clear: leveraging AI and analytics for superior efficiency and sustainability to drive supply chain excellence.

  • 72% of leaders embrace GenAl into their strategies
  • 81% prioritize sustainability in supply chain
  • 45% seek better cross- departmental collaboration

The report samples some of the latest innovations in supply chain modernization, from the importance of a robust digital core to the integration of automation, agentic AI, and advanced analytics.

Read the full report here to unlock detailed insights and strategic recommendations.