Ahead of The Curve:
2025 Innovation Imperatives for Airports

Air travel is rising again, but passengers want more than just a place to catch a flight — they’re looking for comfort, convenience, and a touch of luxury. This is pushing airports to evolve from simple transit points into bustling mini-cities, adopting digital solutions and new business models to manage the growing demand more efficiently.

With technologies like biometric screening, automated check-ins, and smart baggage handling becoming standard, companies are looking for more ambitious applications of touchless technologies to enhance the traveler experience. Sustainability is also a key focus, with airports investing in green technologies and practices to reduce their environmental footprints. Looking ahead, the focus is on more intelligent, more efficient operations that enhance the traveler’s journey without the need for massive capital projects. The following dynamics, in particular, will define the airport innovation priorities during the coming year.

1. Digitalization to solve infrastructure constraints

As the demand for air travel surges, many airports face a critical challenge: Infrastructure expansion cannot keep pace with increasing traffic. Large capital projects can be time-consuming and resource-intensive. So, airports are turning to digital solutions like AI and data analytics to optimize their use of existing infrastructure, marking a significant shift in the industry's approach to growth.

By predicting peak times and allocating resources accordingly, airports can reduce congestion at critical touchpoints like check-in and security, ensuring a smooth passenger flow without immediately resorting to expanding infrastructure. This digital-first approach keeps operational costs in check and simultaneously improves the traveler experience. Data analytics, incidentally, also opens up new avenues for non-aero revenue growth. For instance, improved passenger flow can lead to more time spent in retail and dining areas, boosting spending and non-aero revenues for airports.

2. From touchless to personalized guest experiences

Touchless technology like biometric boarding gates and self-service kiosks, which became a staple during the pandemic, are now being harnessed to enable new use cases that will make every part of the travel experience smoother and more enjoyable. This shift towards touchless technology underscores the industry's dedication to enhancing the passenger experience, from door-to-door baggage handling to pre-order services and discounts based on travel itinerary and historical data.

Wipro VisionEDGE and Cisco have partnered to integrate advanced networking and cloud-based digital signage throughout terminals to improve everything from wayfinding and status checks to advertising and marketing opportunities. At the same time, these capabilities (e.g., unified platforms, real-time data processing, biometric integration) provide the technology backbone needed to support more ambitious use cases throughout the customer and employee experience.

3. Sustainability takes center stage

Airport sustainability efforts have traditionally focused on green building practices. Airports are now extending sustainability initiatives to areas like resource management, noise reduction, and sustainable aviation fuel (SAF) adoption. This broadening of sustainability initiatives underscores the industry's commitment to environmental responsibility and the adoption of innovative solutions. Wipro’s partnership with JFK International Air Terminal is a prime example of how airports are setting aggressive sustainability targets and leveraging digital platforms to automate greenhouse gas inventory management and implement innovative energy solutions.

Automated systems, powered by software like energy management systems, track, measure, and report on sustainability efforts, enabling airports to adopt a more holistic approach to sustainability that includes environmental, social, and economic dimensions. For example, airports are considering their roles within local ecosystems, engaging with nearby communities to develop farm-to-airport supply chains and support local economies by enabling vendors to sell directly to airports.

Airports are also ramping up investments in electric vehicles (EVs) for various landside and airside functions, from shuttle buses to baggage trolleys to pushback tractors. They’re deploying more mobile charging units for customers and integrating more EVs in their rental car fleets. In some airports, this is owned by ground handlers but is mandated by airport operators as a part of their Scope 1 or Scope 2 control.

4. Emerging “aerocity” models expanding beyond terminals

To maximize revenue and elevate the travel experience, airports are exploring opportunities beyond their terminals, leveraging their land assets to create integrated business zones or aerocities. These zones can include hotels, office spaces, retail centers, and entertainment venues. For example, airports like Bangalore are becoming innovation hubs, facilitating research and development, particularly in areas such as SAF. This expansion also supports multimodal transportation, with airports serving as seamless connectors for air, rail, and road transport for greater convenience for all passengers.

Orchestration and security are key here. Airports can use cloud technology to connect different facilities for smooth, efficient operations. At the same time, they will need to refine their cybersecurity programs to ensure the protection of all interconnected services.

5. Collaboration across the aviation value chain

As airports expand into aerocity models and digitalize their operations, collaboration across the aviation value chain becomes increasingly important. In the past, airports, airlines, cargo handlers, and other stakeholders often operated in silos. But now, real-time data sharing is transforming how airports manage resources and collaborate with partners. Increased synchronization between airlines, airports, and partners allows for smoother operations and enhanced passenger experiences, such as quicker boarding times. Wipro is working with various airports to develop platforms that enable this type of data sharing to improve efficiency while reducing operational costs.

Amid space and resource constraints, airports have some exciting opportunities to seize a leading role in the intelligent, sustainable mobility future. With the right digital tools, they can successfully transition into sustainable, personalized, and technologically advanced experience hubs. The coming year promises to be a year of meaningful transformation for airports, paving the way for more seamless, enriching, and eco-friendly journeys for travelers worldwide.

About the Authors

Manish Kumar
Head of Consulting, EC&O and Airports

Arun Sheshanarayana
Partner - Global Airport Practice

Ahead of The Curve: 2025 Innovation Imperatives for Airports

4. Emerging “aerocity” models expanding beyond terminals

5. Collaboration across the aviation value chain

About the Authors

Ahead of The Curve:
2025 Innovation Imperatives for Airports