Figure : Gaming Support Service Offerings

The gaming services industry is booming and offers opportunities for application of diverse technologies such as AI, ML etc. Wipro’s Gaming Services provides 360⁰ offerings across the customer touchpoints and lifecycle including customer support, marketing support and operations support.

Our key offerings include:

Customer Support:

• Player support and tech support
• Loyalty management
• Trust & safety

Marketing Support:

• Content management
• Localization
• Quality assurance

Operations Support:

• Best-in-class processes
• Workflow and platform solutions
• Predictive and prescriptive analytics

Industry trajectory

• 38% of gamers have had a negative experience when paying online (New Zoo)
• More than 2.4 B global mobile gamers in 2020
• 58% friendly fraud (securionPay)
• 95% of all user spend is in-app purchases

Source: https://www.blog.udonis.co/mobile-marketing/mobile-games/mobile-gaming-statistics

Wipro’s gaming support service offering addresses such challenges and helps gaming organization to improve –

• Player retention
• End-gamer experience
• In- game & tech support resolution
• Revenue leakage
• Policy violation
• Fast investigation