What’s inside

Digital fundraising is more important now than ever. But for many nonprofits, it may be a new endeavor: according to a 2020 Charity Digital Skills Report, just 49% of charities currently have a digital strategy.

This eBook can help fill the void. Using this guide, nonprofits can gain the technical expertise they need to strategize and implement wide-reaching digital fundraising campaigns. Within its pages, charities will find walkthroughs to help establish a logical and thorough process that drives results by:

1. Identifying their audience
2. Planning their story
3. Determining how to reach their target audience
4. Understanding what actions need to be taken
5. Reporting on success and refining the campaign

About us

Wipro has made Salesforce’s vision of a “Connected Nonprofit” a reality for some of the world’s largest and most complex organizations. Our approach -- “Simplify, Accelerate and Create” – integrates experience with technology to empower nonprofits to advance their mission.