In this IDC MarketScape, IDC Retail Insights assesses the capabilities and strategies of several service providers serving the co-innovation needs of retail companies across industry segments (food and non-food retail).

Strengths called out for Wipro –

• Wipro Ventures is a strategic investment arm of Wipro, launched in 2015 as a $100 million fund. Over the years, Wipro has conducted ongoing efforts in the program, with the objective of supporting the network and collaboration among start-ups and its clients. As of early 2020, Wipro launched a second round of funding with an allocation of $150 million. The service provider now has investments in 14 start-ups with which it partners in areas such as AI, business commerce, cybersecurity, data management, industrial IoT, automation, and cloud infrastructure. Therefore, Wipro offers to retailers the opportunity to collaborate with a solid start-up ecosystem that addresses capability areas that are relevant to the retail industry.
• Among the service providers assessed in this IDC MarketScape, Wipro is among the few ones to offer a clear and flexible pricing model for client-dedicated co-innovation labs. Wipro offers its lab-as-a-service through models such as subscription, on-demand lab infrastructure, complete capex and opex investment by client, and shared capex and opex investment by Wipro and client.